Many tech companies have established partner programs, but simply maintaining them isn't enough to unlock their full potential. Here's where the Partner Marketing Manager (PMM) comes in. PMMs are integral to building high-performing partnerships. At Channel Impact, we've seen PMMs transform partnerships into dynamic growth engines. Through data-driven strategies, targeted [...]
CompTIA, a suburban Chicago-based industry association, has detailed the expansion of its certification programs accommodating the job market for artificial intelligence (AI) skills. The organization will focus on competencies in four existing job clusters: software development, cybersecurity, systems operations (SysOps) and data analytics; and two emerging job roles, prompt [...]
Only three percent of organizations across the globe have the ‘Mature’ level of readiness needed to be resilient against modern cybersecurity risks, according to Cisco’s 2024 Cybersecurity Readiness Index, which also says that readiness is down significantly from one year ago, when 15% of companies were ranked mature. The [...]
According to new research from IDC, using generative artificial intelligence (GenAI) for a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029. IDC modeled the work of 24 key marketing roles across five main categories of work – Management and [...]
IDC: GenAI to Increase Marketing Productivity Over 40% According to new research from IDC, using generative artificial intelligence (GenAI) for a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029. IDC modeled the work of 24 key marketing roles across [...]
Zoom and Avaya have announced a strategic partnership through which the Zoom Workplace collaboration platform will integrate with Avaya’s Communication & Collaboration Suite. Additionally, Avaya will offer the integrated Zoom Workplace solution and will deliver an enhanced collaboration experience to its base of enterprise customers. “Today’s enterprises are seeking [...]
N-able, Inc., a Burlington, Massachusetts-based software company, has introduced “Cloud Commander,” a multi-tenant solution for the Microsoft Cloud designed to help MSPs manage, secure, standardize, and automate Microsoft 365 users, Azure resources, and Intune devices all from a single console. The Cloud Commander platform enables MSPs to set least [...]
Sophos, a UK-based cybersecurity company, has released its 2024 Threat Report focused on the biggest threats facing SMBs. According to the report, nearly 50% of malware detections for SMBs were keyloggers, spyware and stealers, malware that attackers use to steal data and credentials. Attackers subsequently use this stolen information [...]
Sophos Report Spotlights Cyberthreats Facing SMBs Sophos, a UK-based cybersecurity company, has released its 2024 Threat Report focused on the biggest threats facing SMBs. According to the report, nearly 50% of malware detections for SMBs were keyloggers, spyware and stealers, malware that attackers use to steal data and credentials. [...]
Barracuda Networks, Inc., a Campbell, California-based security company, has announced new enhancements to its partner program aimed at increasing partner margin and profitability and expanding technical enablement for channel partners and distributors. To that end, global partner compensation models have been updated to include new discounts and rebates for top-tier [...]
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