TD Synnex: Partners Seek Balance Between AI Innovation and Core Technologies

TD Synnex has published its Third Annual Direction of Technology Report, suggesting that as the technology landscape evolves, businesses plan to invest in technology infrastructure, leverage high-growth technologies and work with expert, trusted partners.

The report also emphasizes the critical role of security, as it remains the top offering for partners, underscoring the need to balance innovation with risk mitigation. But when it comes to doing business, resellers prioritize affordability and flexibility, responding to the evolving needs of their customer base.

“For the third straight year, the Direction of Technology report provides a clear picture both of the current state of the technology market and areas where businesses say they plan to invest the most,” said Patrick Zammit, CEO of TD Synnex. “This year, we’re seeing much more detail on how partners are embracing the power of AI and cloud technologies while making technology more adaptable to the needs of their customers. At the same time, they are balancing the need for robust security and regulatory compliance across all industries.”

Among the highlights, partners are under mounting pressure to make the case for high-growth technologies, including nearly half (44%) who plan to offer AI in the next two years. The ecosystem is investing in core technologies like security and hardware, ensuring that the new goes hand-in-hand with the foundational.

Respondents identified security as the top profit generator in the ecosystem, while networking, endpoint devices, AI and hyperscale infrastructure round out their top revenue drivers.

The report is based on a survey of more than 1,000 technology resellers, systems integrators, service providers and managed service providers from over 60 countries globally. These respondents shared they are accelerating investments in AI and Generative AI (Gen AI) technologies, with nearly half saying they plan to offer AI-driven solutions within the next two years.

Channel Impact^®
TD Synnex’s third Annual Direction of Technology Report highlights key trends shaping the IT landscape, including AI innovation, security advancements, and the growing importance of ESG.