Westcon-Comstor to distribute AWS solutions across Europe

Westcon-Comstor has announced a strategic expansion of its cloud offering for channel partners by signing an agreement to become an authorized Amazon Web Services (AWS) distributor for Europe.

The distribution agreement covers the entire European Economic Area plus Switzerland and the UK & Ireland. Major markets include Benelux, France, Germany, Italy, the Nordics, and Spain.

Westcon-Comstor will provide support such as assistance with migrations and managed services, as well as helping partners to develop their AWS go-to-market strategy, access AWS funding programs, and build technical expertise. The distributor will also establish a dedicated AWS cloud business unit in Europe. In-country sales, pre-sales and marketing teams will complement partner recruitment and enablement strategies and data-driven demand generation programs.

The European distribution agreement will focus primarily on driving end-user adoption of the AWS portfolio in the SMB and public-sector domains. It builds on Westcon-Comstor’s existing collaboration with AWS in Asia-Pacific (APAC), where it is an authorized AWS distributor.

“Our vision is to be an AWS distributor of choice, and this Europe-wide agreement represents a major step forward on that journey,” said David Grant, CEO at Westcon-Comstor. “We’re proud to have built a unique, comprehensive AWS framework, providing partners with the expertise and support needed to accelerate their cloud business growth and ensure success in the AWS ecosystem. We look forward to further expanding the AWS presence and footprint across Europe, unlocking fresh opportunities for our partners and leveraging insights from our successful collaboration in APAC.”

Channel Impact^®
The agreement is intended to create growth opportunities for partners across more than 30 countries by giving them access to the AWS portfolio of cloud products and solutions.