Monday Morning Impact – August 29

IDC: Worldwide Collaboration Applications Revenues Show Solid Growth

A new forecast from International Data Corporation (IDC) shows that worldwide revenues in the collaboration applications market grew 28.4% year over year in 2021 to $29.1 billion. The Needham, Massachusetts-based researcher says this growth was driven by a series of factors including companies expanding collaboration to more people, the purchase and integration of multiple solutions to better meet corporate needs, and price increases and/or feature upgrades. The growth extended across all the collaboration markets and submarkets identified by IDC, including team collaboration applications, conferencing, virtual events, enterprise communities, and email applications.

“The expectation and adoption of these applications inside and outside the workplace is now a given,” said Wayne Kurtzman, research vice president, Social, Communities, and Collaboration at IDC. “In the years ahead, collaboration platforms will become more engaging, visual, functional, and community powered. These features, aided by intelligence, will rapidly evolve and support working from anywhere. A new array of metrics will also develop that tie activities to customer outcomes. IDC estimates that the collaborative applications market will grow to $63.8 billion by 2026.”

According to the report, the increase in partners and customers wanting to collaborate with any given business is significant and continues to grow. Yet many businesses remain slow to accept the offer to collaborate.

Enterprise communities will be a market to watch. Companies that do not provide a well-moderated community will have users, even for business-to-business (B2B) companies, quickly form communities where the enterprise cannot leverage it.

The report adds that fully connected enterprise, augmented with collaboration and intelligence, is already starting to create a new era of metrics. Newer KPIs will include key behavioral indicators (KBIs) that look at the effects of situational management, creativity, collaboration, and problem solving and will be tied to actual customer outcomes. Integrations are key to this evolution.

“Worldwide Collaborative Applications Forecast, 2022–2026: Adoption Creates the Collaboration Stack” is available to IDC clients.

Channel Impact^®
Collaborative applications enable people to work from anywhere, create a more productive and inclusive work community, and are key to digitally transforming a business – a solid opportunity for channel partners.

Study: Frequent Cyber Attacks in Healthcare Impact Patient Care

Cynerio, a New York-based provider of healthcare IoT cybersecurity, has released a report conducted in partnership with the Ponemon Institute that details multiple alarming healthcare security trends including widespread and repeated attacks, financial losses measured in the millions, and frequent failures to take basic cybersecurity measures.

Among the key findings:

• 43% of hospitals experienced at least one ransomware attack, and 24% of attacks resulted in increased mortality rates.
• 56% of respondents stated their organizations experienced one or more cyberattacks in the past 24 months involving IoMT/IoT devices. Among those, 58% averaged 9 or more cyberattacks during that time.
• 45% of these respondents report adverse impacts on patient care, and 53% percent of those report adverse impacts resulting in increased mortality rates.
• 71% of respondents rated the security risks presented by IoT/IoMT devices as high or very high, while only 21% report a mature stage of proactive security actions.
• Of the 46% who performed well-known and accepted procedures such as scanning for devices, only 33% of these respondents keep an inventory of the devices that were discovered.
• 47% of those experiencing an attack resulted in a ransom being paid. 32% of the ransoms paid fell in the range of $250k – $500k.

“It’s clear that cyberattackers have increasingly focused their efforts on hospitals since 2020,” said Chad Holmes, Security Evangelist at Cynerio. “What had been unclear was the frequency and resulting damage of their attacks.”

The Insecurity of Connected Devices in HealthCare 2022 Report surveyed experts in leadership positions at 517 healthcare systems throughout the United States.

Channel Impact^®
The data continue to demonstrate the role that channel partners can play in advancing security in the healthcare sector.

Veracode Unveils Velocity Partner Program

Veracode, a Burlington, Massachusetts-based provider of application security testing solutions, has rolled out a new program designed to help partners optimize sales around the company’s cloud-native Continuous Software Security Platform.

The new “Velocity Partner Program” includes new demand-generation campaigns aligned to key security initiatives, on-demand sales and technical enablement tools, and a new role-based partner training and certification program. Partners that play a critical role in helping customers make sense of their complex security and development challenges can take advantage of these features to optimize team performance, improve collaboration, and increase win rates.

“The need for speed and innovation in software development has introduced new complexities and risks for businesses,” said Pete Harteveld, Chief Revenue Officer at Veracode. “The evolution of the Veracode Velocity Program provides a clear path for our partners to help customers build software more securely at speed as they grow their businesses.”

Through a role-based strategy and approach, partners can collaborate with Veracode to achieve mutual goals and objectives leveraging established knowledge, skills, insights, and best practices.

The program features three levels:

Entry-level “Sprint Partners” have access to various tools, including marketing campaigns and on-demand programs, training and certifications, automatic subscriptions to all partner communications, and online resources via the Partner Community.

Pending previous performance and engagement with Veracode, “Momentum Partners” can leverage custom, plan-based marketing for program investments aligned to ROI goals. Additionally, they have prioritized access to enablement programs and initiatives to drive key performance metrics.

Invitation-only “Turbo Partners” are strategic go-to-market partners that align with key initiatives. These partners participate in joint go-to-market planning with quarterly business reviews and exclusive programs, including exclusive early access to Veracode products, programs, resources, and content.

Channel Impact^®
The new program is designed to accelerate deal closure, expand market share, and grow revenue by leveraging integrated features, such as training and certification, new demand-generation offerings, and various tools.