ServiceNow Rebuilds Partner Program to Accelerate Growth

ServiceNow has rolled out a major partner program transformation based on a multi-year vision to support an estimated $500 billion market opportunity for products and services available through the company. Highlights include a new Partner Development Fund among other incentives and benefits.

The company is creating four new modules in which partners can choose to participate: Build, Consulting & Implementation, Resale, and Service Provider. Through these modules, partners will be able to better align with specific roles and routes-to-market.

Qualifying partners will now have access to a new Partner Development Fund, a co-funded investment program, as well as simplified discounts and rebates intended to accelerate growth and profitability.

Key experience enhancements include an upgraded partner portal and an improved “partner finder” enabling customers to find the right partner to best suit their business needs by region, industry, or domain expertise.

As part of the program evolution, Erica Volini will succeed David Parsons, who has led the ServiceNow alliances and channel ecosystem organization since 2018.

The new ServiceNow Partner Program will be available for all partners in March.

Channel Impact^®
The company is embarking on a renewed focus to accelerate growth with partners in targeted markets.