Dell Amps Up Partner Program

Dell Technologies has rolled out a raft of new incentives and solutions designed to fast track its channel partners in the delivery of digital, IT, security and workforce transformation engagements. The company also hopes the new updates will make it easier for channel partners to work across the Dell family of businesses. While each business will continue to have its own independent program, the new framework’s value-added capabilities and certifications are expected to serve as a unifying force for the entire portfolio.

In addition, partners who have achieved Titanium Black status in the Dell EMC Partner Program will see their status recognized across the family of businesses.

“Our partners continue to grow their businesses; however, we know there is still massive opportunity in front of us,” said Joyce Mullen, president of global channels, OEM & IoT Solutions. “Our top priority is helping partners solve their customers’ complex digital challenges.”

As part of the initiative, the company will begin introducing new solutions-based competencies, expanding upon the first wave of competencies introduced last year. The new IoT competency has already been rolled out. Later this year, expect to see additional competencies pertaining to High Performance Computing, Data Analytics, Business Applications, and Security.

The Dell EMC MyRewards Program, an opt-in, points-based reward program for Dell EMC Solution Provider sales representatives and system engineers, will replace the existing Partner Advantage and Sell & Earn programs, adding enhanced promotions and payouts.

Among other highlights, a new demo program leverages MDF to purchase storage, converged infrastructure, hyper-converged infrastructure and data protection solutions at a discount.

Channel Impact^®
This new initiative will likely help to tell the connected story, and drive consultative selling deeper into the overall portfolio.