AT&T Alliance Channel Adds Options for Solution Providers

AT&T is launching major enhancements to the company’s alliance channel program, providing new compensation options, support, and access to AT&T accounts.

“With these enhancements, we are transforming the AT&T Alliance Channel,” said Zee Hussain, division president of AT&T Partner Solutions. “This will help both existing and new solution providers address their customers’ business challenges with our breadth of services,”

Enhancements include residual payments on wireline solutions, in addition to up-front payments; compensation on eligible mobile device upgrades; deal registration; improved back-end support for both pre- and post-sale activities; and a simplified partner contract.

AT&T now has three distinct channel programs, intended to address the full range of business models used by agents and solution providers.

Channel Impact^®
The upgrades are likely to help support partner agility, thereby creating more opportunities for sales and growth. Agents and integrators are often looking for such programs as a means of demonstrating service provider commitments to an indirect sales strategy.