AWS Launches Global Passport Program to Accelerate Customer Growth

Amazon Web Services has announced the launch of its AWS Global Passport Program targeting independent software vendors (ISVs) with guidance, resources, and strategic support to accelerate time-to-revenue, lower risk, and maximize ROI as customers pursue new international growth opportunities.

“Today’s software companies are up against a number of challenges that can hinder their ability to scale and expand into new regions as they look to accelerate growth,” said Miguel Alava, EMEA GM for software companies at AWS. “AWS has extensive expertise and technical capabilities to help companies fast-track growth into global markets. We want to provide the resources that empower businesses to scale on a robust cloud-first technology foundation that strengthens their resilience, increases revenue, and reduces their dependency on single markets so they can reach more customers and make greater impact.”

Participating partners receive a market evaluation workshop to assess opportunities, challenges, and create an international expansion roadmap. They also receive guidance on architectural best practices for multi-region deployments, international expansion needs, cost optimization opportunities, and software capacity planning. Industry-certified assessors within AWS Security Assurance Services help participants evaluate local regulatory and compliance requirements. In addition, participants have access to co-selling with AWS sales teams, co-marketing initiatives, and connections to regional resellers and distribution channels.

Once selected, customers participate in a 3-part, half-day workshop in-person. Upon completion, customers will receive a comprehensive report including recommendations and a business plan, a technical framework and user-story level roadmap for any compliance-related development work, a joint go-to-market launch plan, and AWS service credits for any expansion related workloads that meet the return-on-investment threshold.

Along with the technical guidance provided by AWS, the company has also partnered with a global growth consultancy to provide additional counsel as software companies scale their businesses. This includes workshops, deep-dive interviews, reports, strategy, and execution consulting.

Channel Impact^®

AWS Global Passport is intended to enable software companies to reach new customers and accelerate entry into international markets, unlocking global growth potential of ISV customers through strategic planning, regulatory, technical, and go-to-market expertise.