Epson Launches New Partner Program

Epson America has rolled out its new partner program to support the company’s digital imaging solutions.

The Epson Advantage Partner Program has three tiers of silver, gold and platinum levels, with the participation level determined by various criteria, including product focus, expertise, level of sales, and support offerings.

Product categories include point-of-service solutions, commercial level printers/printing supplies, industrial-level printers and supplies, image solutions, and various other product categories delivered through national solution providers.

“Epson America has always been a channel-centric company, prioritizing the relationships we create with partners across the business markets we service,” said Tom Versfelt, VP, Channel and Commercial Sales, Epson America. “The Epson Advantage Partner Program builds on the personal and individual approach we’ve taken with partners, and expands into a comprehensive, streamlined program that provides a range of benefits and opportunities for financial growth.”

Channel marketing programs, and training/support also figure heavily into the strategy.

Channel Impact^®
The program is designed to be flexible enough to offer channel partners customizable solutions based on a customer’s individual needs.