HPE Rolls out Consumption Program, Updates Digital Marketing Program

Hewlett Packard Enterprise (HPE) officially rolled out “HPE GreenLake Flex Capacity,” a new offering designed to make it easier and more profitable for partners to sell HPE’s on-premises consumption solution. Partners can help customers adopt a pay-per-use model and access new on-premises technologies – such as software-defined infrastructure, all-flash storage and private cloud.

Launched with specific packages for seven HPE products, the offering features configurations that are pre-defined, pre-approved and price-banded, so they are easy to quote and sell, enabling an ongoing annuity stream that the company estimates will deliver a projected 25% year-over-year growth rate.

HPE has also introduced enhancements to its Partner Ready Digital Marketing Program and has developed new education offerings and a personalized digital marketing assessment to help partners improve their marketing and sales effectiveness. Within the Marketing Pro Academy, authorized partners will have full access to videos, whitepapers, presentations, and guides designed to educate them on the latest digital marketing topics and trends. A series of in-person marketing workshops will also be hosted.

In addition, a new “Digital Marketing Maturity Assessment” is intended to help partners to better understand their digital and social capabilities through a structured online survey and assessment framework. The assessment provides personalized reports with steps and recommended actions for improvement across five key areas including Digital Identity, Organizational Commitment, Analytical Framework, Customer Relationship Management, and Campaign Planning & Execution.

Channel Impact^®
Many customers want to pay for the infrastructure they consume each month — allowing flexibility to scale up or down as required, while avoiding capital expenses. The new GreenLake Flex Capacity program will likely help facilitate that. Meanwhile, customers’ increasing reliance on digital content and resources during the purchase decision process raises the marketing requirement for channel partners hoping to remain competitive. The new resources being made available can help partners execute on marketing plans more effectively.