Monday Morning Impact – July 15
IDC Survey Identifies Three Areas Where GenAI is Expected to Have the Most Impact
A recent survey of technology buyers worldwide found that technology decision making, financial and operational systems, and customer engagement, experience, and support are the three business areas where generative artificial intelligence (GenAI) is most likely to impact their organization’s future competitive position or business model.
The survey, conducted by International Data Corporation (IDC), also found notable differences in expectations across geographic regions.
While tech buyers in North America identified financial and operational systems as the business area most likely to be affected by GenAI, their counterparts in Western Europe indicated that IT and line of business (LOB) technology decision making will see the most impact. In Asia/Pacific, survey respondents felt GenAI would affect customer engagement, experience, and support the most.
“What the survey results confirm is that the application of GenAI across business functions will be broad and its impact will span a wide range of competitive and business model areas,” said Matt Acaro, research director for Computer Vision AI Tools and Technology at IDC. “Another thing the results highlight is that GenAI’s ability to process, understand, and derive value from a wide range of data sources is its real superpower. It is exactly this capability that enables GenAI models and applications to be integrated and used within so many different business and customer processes and workflows. As organizations gain more experience with GenAI technologies, we expect them to use what they have learned to deploy GenAI in new areas.”
In addition to the three business areas identified as most likely to be impacted by GenAI, the survey included four other business areas for consideration: customer acquisition and sales; product design and development; data-driven decision making; and talent and staffing. Customer acquisition and sales and talent and staffing were the two business areas considered least likely to be impacted by GenAI.
IDC customers can access additional details by downloading, “The IDC Survey Spotlight, Where Do Technology Buyers Anticipate GenAI to Have the Greatest Competitive Positioning and Business Model Impact?” The results are based on data from IDC’s Future Enterprise Resiliency and Spending Survey, Wave 4, which was fielded in April 2024 and included 622 self-identified industry respondents.
Channel Impact®
The report examines where technology buyers anticipate GenAI to have the greatest impact on their competitive positioning and business models.
Canalys: PC Sales in Growth Mode
The US PC market is set for 5% growth in 2024 amid a healthy recovery trajectory, according to Canalys.
The market researcher says that PC (excluding tablets) shipments to the United States grew 5% year-on-year to 14.8 million units in Q1 2024. The consumer and SMB segments were the key growth drivers, both witnessing shipment increases above 9% year-on-year in the first quarter. With a strong start to the year, the market is now poised for a healthy recovery trajectory amid the ongoing Windows refresh cycle. Total PC shipments to the US are expected to hit 69 million units in 2024 before growing another 8% to 75 million units in 2025.
For the third consecutive quarter, the consumer segment showed the best performance in the US market. “Continued discounting after the holiday season boosted consumer demand for PCs into the start of 2024,” said Greg Davis, Analyst at Canalys. “However, the first quarter also saw an uptick in commercial sector performance. Shipment growth in small and medium businesses indicates that the anticipated refresh brought by the Windows 10 end-of-life is underway. With enterprise customers set to follow suit, the near-term outlook for the market remains highly positive.”
The forecast for the US PC market is strong throughout the rest of this year and is projected to be even stronger in 2025. Canalys expects US PC shipments to grow 5% in 2024 and a further 8% in 2025.
“Macroeconomic conditions in the US have been stable for several months, allowing for healthier consumer spending and business investment in IT,” said Davis. “With a significant portion of the PC installed base still on Windows 10, the next four quarters are expected to bring even stronger momentum to the refresh cycle. This timing also coincides with greater availability of on-device AI capabilities in the market, with new products and user experiences set to excite consumers and businesses across both the Windows and Apple ecosystems. The US is forecasted to be a leader in the adoption of AI-capable PCs as vendors and their partners prioritize go-to-market efforts to capitalize on the significant opportunity to upgrade customers to premium devices.”
Channel Impact®
The data suggest that channel partners would be well advised to keep PC sales in mind when developing proposals for their clients.
Compliance Scorecard Unveils Program to Help MSPs Elevate Compliance Posture
Compliance Scorecard, a New Hampshire-based Governance-as-a-Service company, has unveiled its new Strategic Alliance Program for MSPs.
“We believe our open ecosystem is a powerful differentiator for delivering flexibility and value to MSPs while providing opportunities for our partners to capitalize and collaborate on new technology,” said Tim Golden, CEO, Compliance Scorecard. “Our program is built on curating top-tier governance solutions from diverse partners, magnifying their effectiveness, and facilitating seamless interoperability.”
Benefits include technical integration between partner systems; joint marketing efforts such as webinars, white papers, and promotional events; and multiple financial models, including referral programs and licensing agreements.
The company’s offerings are intended to streamline compliance operations for MSPs, turning compliance management into a strategic practice that allows MSPs to scale.
Offering both product and peer-group solutions, the company provides MSPs with policies and procedures designed to meet specific regulatory and industry compliance standards and adhere to standard cybersecurity practices.
Channel Impact®
The program offers a broad spectrum of integrated tools and services to meet changing compliance standards across multiple sectors. Alliance partners gain access to various services and revenue streams that enable business growth, product enhancement, and sustained market competitiveness.
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