Pure Storage Revamps Partner Program

Pure Storage has rolled out an updated reseller partner program designed to help the Santa Clara, California-based company’s partners to address solution-specific use cases – including AI and cyber resilience. It also incentivizes partners who successfully replace aging disk-based storage with Pure Storage’s all-flash offering.

Partners can take advantage of solution-oriented, on-demand courses and in-person technical boot camps to enhance proficiencies. Additionally, the program outlines new incentives and rebates with a focus on accelerating customer transition to the Pure Storage Platform.

New and updated partner-facing tools include real-time insights and analytics, use-case proposals, a master services agreement process, and a redesigned partner portal.

“Pure Storage is deeply committed to driving shared success with its partners, and we are excited to deliver a reimagined program experience that positions partners for exponential growth,” said Amy Fowler, General Manager of Commercial Products at Pure Storage. “Partners recognize the unrivaled value in leading with the Pure Storage Platform to solve customers’ most challenging data storage use cases and guiding their imperative to build and operate responsibly for a sustainable future.”

Channel Impact^®
The IT landscape is undergoing seismic shifts driven by consumption-based models and the rise of AI. Pure’s updated program is intended to enhance growth opportunities for partners, enabling them to accelerate customer transitions.