Rubrik Announces Revamped Partner Program

Rubrik, a Palo Alto-based Zero Trust security vendor, has updated its “Transform Partner Program” to better assist channel partners to become trusted data security advisors and improve cyber readiness, resilience, and recovery for their customers.

According to the Rubrik Zero Labs State of Data Security report, only five percent of organizations were able to return to business continuity or normal operations within one hour of discovering a cyberattack. Therefore, the company contends that organizations need a complete cyber resilience strategy in addition to the ability to test recovery readiness plans and investigate data threats.

The program leverages a points-based scoring system and customizable incentive plan to reward and support top-performing partners. Partners are able to accumulate points based on specific activities outlined in the program. They can also accelerate their score by completing qualifying value-add activities. The points are then used to achieve tiers with escalating benefits.

The Authorized Partner level provides eligibility for discounts by uncovering and driving approved net-new end user opportunities registered through the partner portal.

Once a partner accumulates a minimum threshold of points, Elite Partner status provides deeper discounts and sales incentives uncovering and closing net-new business.

Elite Partners with a high volume of bookings in the previous 12 months are eligible for an Elite-Plus level that features customized incentives and business development investments, including marketing development funds and Rubrik dedicated resources linked to establishment of an investment plan with their regional channel development team.

Channel Impact^®
New program is designed to enable partners to help customers defend against cyberattacks while broadening the base for channel program advancement through criteria that extend beyond pure revenue.